One Coast - Pacific Palisades


September 20, 2017

Vertical Construction Underway and Pre-Sales Commence for One Coast


"In many ways, Sunset Boulevard and Pacific Coast Highway (P.C.H.) define life in Southern California. These iconic thoroughfares evoke thoughts of Hollywood to the east, Malibu to the north, Santa Monica to the south and some of the world’s most pristine beaches and ocean views to the west. Prime real estate is simply an understatement.

It’s rare to find a newly built home in such a dramatic coastal setting, but a community is now taking shape that will present one of the final opportunities of its kind in the Los Angeles area. That community is One Coast, a collaborative development by affiliates of etco Homes and Taylor Morrison Home Corporation, in Pacific Palisades.

The development team has announced that the first collection of homes has been released for sale now that vertical construction is underway at One Coast, featuring 53 new luxury residences—expansive townhomes and single-level flats—in the bluffs above Sunset Blvd. and P.C.H. In addition to prime ocean view offerings, the community is surrounded by the natural beauty of local beaches, canyons, mesas, mountains and parks as far as the eye can see in every direction.

Privately held etco Homes is a strong regional, boutique homebuilder based in Beverly Hills that for nearly 30 years has been dedicated to creating real estate properties of distinction through exceptional architecture and design in the most desirable of Southern California locations. Taylor Morrison is a leading publicly traded national homebuilder and developer based in Scottsdale, Ariz. with local offices in Irvine. It has been recognized as the 2016 and 2017 America’s Most Trusted® Home Builder by Lifestory Research.

“Securing property along the Southern California coastline is the dream of every homebuilder and we are so pleased to announce that homes are now available for purchase at One Coast,” said etco Homes President Afshin Etebar. “We’ve worked hard to create a land plan of thoughtfully designed and sustainable homes that will honor the lifestyle of the Palisades. It is our hope that One Coast will serve as a community that embraces the very best that the Palisades has to offer in terms of luxury, expansive and diverse floor plans and spectacular ocean views.”

The four and five-bedroom luxury residences—all built to exceed residential construction standards—will offer a wealth of amenities and carefully executed design elements in up to 4,986 square feet of living space. The modern residences are oriented towards the ocean in an effort to maximize dramatic coastal views and feature privately controlled and accessed residences with elevators that open to interior foyers or lobby landings, depending on the plan. Prices begin in the $3 millions.

As one of the last remaining and significant coastal residential opportunities in the Los Angeles area, One Coast has been envisioned to serve the needs of a world traveler looking for a home on the West Coast, while also appealing to the local buyer opting to move from a more traditional luxury home that may require a great deal of maintenance, to an ultra-luxe ‘lock and leave’ lifestyle with a view. One Coast also expects to attract the growing family or individual looking for more space within walking distance to the beach.

The One Coast Sales Gallery, located off-site but close-by at 17351 Sunset Blvd., Suite 1B, is now open daily. Call 310.230.0101, email or visit to learn more."

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